It’s no secret that the digital age has ushered in a new era of content. No longer are people limited to blog posts, social media updates, and other traditional formats; nowadays, there’s an abundance of different types of content to meet all your needs.
From infographics to interactive charts, this article will explore five different types of digital content and when they’re best used for maximum impact. Let’s get started!
Type #1: Video Content
Videos are the most popular form of digital content. Nearly everyone has some interest in video, whether that’s watching movies or shows on Netflix or keeping up with traditional media like Time Magazine. But that’s not all video content can be used for.
Producing video tutorials is one of the most effective ways to share information that takes time or that would otherwise be boring to explain in text. For example, video content can show how to do anything, from changing your car’s oil to performing surgery.
It can also be used as advertisements for digital marketing. You can use management software for video content to earn money on videos that play before you can view video content on different websites, such as those ads you often see on YouTube.
Type #2: Images and GIFs
Up next is something you’ve probably used to convey information before, namely images. Images are an excellent way to communicate big ideas or quick, powerful statements. They can be used to illustrate a step-by-step guide for how to do something with text or convey a specific memo with a subject all its own.
They can also be used as an alternative means of communication when you don’t have time for a video tutorial. For example, instead of taking the time to create a video ad for YouTube, you can upload images and GIFs to your social media accounts instead.
Additionally, you can also use it to attract new viewers. Research shows that using images and GIFs in your social media posts increases the likelihood of receiving likes, shares, and clicks.
Type #3: Infographics
Infographics are essentially what they say on the tin: visual representations of information. But don’t let their simplicity fool you — infographics are ideal for distilling complicated topics into bite-sized pieces that people can understand quickly, making them perfect for social media posts or blog posts about an idea.
This makes it easier to disseminate heavy information and data embedded in most forms of digital content. It can be an effective means of producing rich media that is easy to digest, share, and post on social media.
Type #4: Interactive Content
Interactive content is the digital equivalent of the old-fashioned game show. It presents readers with a question or dilemma and requires them to input an answer to proceed.
For example, it can be used in promotional contests where you engage your audience by asking them questions about your company, products, or services, so they have an incentive to participate in polls or quizzes.
This can be useful because it puts people in touch with the product immediately and gives them an immediate sense of how they feel about what they’re talking about. It also helps to demonstrate the advantages of your product over competitive products in a way that’s much more engaging than simply telling someone.
Type #5: Visualized Content
Visualized content is the future of digital content. It takes all information, no matter how complicated or extensive it may be, and presents it to readers through data visualization. Data visualization is essentially just the practice of producing charts, graphs, diagrams, timelines, bar graphs, or other means that take numbers and make them more relatable to the human eye.
This makes it an excellent tool for abstract concepts that are often difficult to describe in words or that take a long time to explain in written or video content. This technique can also help bring the concepts of data visualization into easily understood terms that help make the process feel much more tangible.
In addition, it can be used as a promotional tool when you want to present an alternative means of marketing or interacting with customers. For example, you can ask for their input through surveys that produce visualized data in the form of charts, graphs, and infographics.
By finding the correct format for your next digital content, you can continue expanding on an audience hungry for innovative content. Of course, the process of finding the correct type of content to use may take a while, but it’s all part of the journey. So trust in the process; you’ll come out on top with the best content in no time.