Having a great website for your small business is essential, whether you have an online business or a brick-and-mortar store. However, it’s all the more important to have a robust, high-performing website during this pandemic. The goal is to ensure that it works wonders for your small business.
With more than 1.5 billion and less than 200 million active websites worldwide, you want to ensure your site has a web presence. Also, you want to drive more and more traffic to your site. Doing so can lead to a boost in lead generation and sales conversion for your small business despite the pandemic.
Here’s how to increase your small business’ online visibility and website traffic:
1. Have a responsive web design
Having a website for your small business isn’t enough. You want to ensure your target consumers have access to it, regardless of the device they’re using. So when they visit your site via a desktop, laptop, or mobile phone, it still looks good and works perfectly fine. That is where a responsive web design (RWD) comes into the picture.
RWD is a web design approach employed to ensure a web page renders well on various devices. This means that it automatically adjusts to the user’s screen, whether a computer, tablet, or smartphone. The goal is to deliver the best experience to the user, regardless of the device used. Be sure to have a mobile-friendly website as most people access sites using their mobile phones.
2. Keep UX in mind
It’s not enough to have a website for your small business. You must ensure that it resonates well with your target market. Not only do you want your site to attract your target consumers, but you also want them to stay longer on your site and keep on coming back. If they leave, you want them converted into actual customers. That is where user experience (UX) comes into play.
So how do you ensure your website has a great UX? Consider the following:
- Well-structured user interface (UI)
- Streamlined elements
- Color psychology
- Minimalist design
- Ample whitespace
- Calls-to-action (CTAs)
- Relevant and valuable content
Take note of all these aforementioned key elements of a website. It’s best to hire a web design company that can ensure your site has a great UX.
3. Employ local SEO
A key part of the overall site equation is search engine optimization (SEO). What good is a visually appealing and highly functional website if it doesn’t have online prominence? Employing SEO ensures that your site gets a good ranking in the search engine results pages (SERP). Doing so drives traffic to your website and increases the online visibility of your business.
That said, local SEO is all the more necessary for a small business, especially during this pandemic. As local consumers get stuck at home, they most likely use the web to find what they’re looking for, be it a product or a service. You must ensure that your target local consumers easily and quickly find your business website.
The initial step to take is to sign up for Google My Business. Be sure to create a profile and provide your Name, Address, and Phone (NAP) details. Plus, don’t forget to include your business map, online reviews, and other key business information.
4. Create and post quality content
Producing content is also a part of the SEO strategy. In fact, on-page SEO is the process of creating content with the integration of relevant keywords. As a digital marketer, you must conduct keyword research to see what your target consumers will most likely type in the search engine field. Once you have a list of keywords, you can now incorporate them into your content pieces.
Below are some content types you may want to produce for your business website:
- Blog posts
- Case studies
- Product photos
- Promotional video clips
5. Take advantage of social media
To boost your online presence and site traffic, you must go beyond your business website. When it comes to this, harness the power of social media. We know that social media channels are where people live and breathe. In fact, there are currently almost 4.5 billion social media users across the globe.
Whether on Facebook, Instagram, or Twitter, create a business profile or page, where you can promote your business and engage with your target customers. Be sure to increase your following and boost your customer engagement on your social media. You can do this by regularly publishing content or sharing your blog posts from your website. Of course, don’t forget to include the links to your website.
Growing your small business starts with having a robust website, especially during this pandemic. However, doing so isn’t enough, as you want to ensure its online presence and site traffic. To do so, be sure to have a responsive web design and keep UX in mind. While you’re at it, employ local SEO, create quality content, and use social media. All these will give you a high-performing website and provide your small business with high returns.