Promoting a hotel is quite challenging, especially if you are just starting to raise awareness for your brand. Attracting customers will be difficult, especially if your building is located near competitors. You need to stand out and encourage people to check out your brand. To minimize the challenge of attracting customers, you should work hard to build an attractive hotel. Pay attention to designing your commercial building. You can hire excellent staff to take care of customer services. You can also hire professional marketing specialists to boost your promotional strategies. Unfortunately, having a great team is not enough to boost business popularity. You need to ensure that you have an excellent-looking hotel in the first place.
You must understand that hotel design plays a huge role in attracting clients. If you want your building to get attention, you have to plan the design carefully. If you’re going to upgrade your interiors but don’t have a huge budget for it, you can try small improvements first. Here are a few ideas that you can consider for your hotel interiors:
Color walls with neutral tones
Paint your walls and make it as Instagram-worthy as possible. It would be best if you can stick to neutral tones. Avoid painting your hotel rooms with loud colors that can irritate clients. Check out a few interior design inspirations online. If you can, consult an expert to help you decide on the colors. Make sure that it will also complement your branding. It’s better to ask your team when it comes to finalizing the color or theme of your hotel.
Invest in high-quality furniture
Keep in mind that your business is all about accommodating people. Thus, it’s best if you prioritize purchasing high-quality furniture, including chairs, tables, beds, and cabinets. Customers will appreciate your place more if you offer them.
Decorate your walls
You can check out video signage for your lobby. For individual rooms, you can add wall art or make use of framed photos. You can partner up with a trusted service provider of picture framing in Utah if you want. Make sure that your wall decors will complement your overall interior theme.
Stick to solid-colored linens
If you want to make the rooms more elegant-looking, avoid patterned linens. It’s best to stick to solid-colored linens. They look more classy and better in pictures. Also, luxury hotels often make use of bed linens with minimal design for a cleaner and more presentable appearance.
You might be surprised as to how little details can effectively improve your business. Keep in mind that people would want to book accommodations that could provide them exceptional customer services. However, aside from excellent services, they also wish wonderful amenities and beautiful interiors. People nowadays love to flood their social media accounts with photos of attractive places. This is why you need to ensure that you can offer them these perks. Every corner of your hotel should be “IG-worthy” so that you can effortlessly promote your brand in social media.
People will also be inclined to share photos of your interiors, which will likely be spread throughout social media pages. Thus, ensure that you make an effort to keep your hotel rooms, lobby, and even your exteriors as attractive and presentable as possible. Work with professional interior designers and consult other experts who can help enhance your hotel’s overall design. Doing this will help you stand out from the competition and improve your brand’s popularity.