The beauty services business is highly competitive. The good news is that these services are also top-rated and in demand. To ensure that your beauty business stands out from the rest, you’ll need to use digital marketing strategies specifically designed to promote these types of services. Here are some tips to follow.
Partner with Influencers Aligned with Your Style
Many beauty businesses offer similar services as yours. You must stand out. One way you can do this is by partnering with beauty influencers. There are also a lot of beauty vloggers out there. The key is to find one that matches your clientele.
For instance, if you have a high-end beauty service, you must choose an influencer with the same high-end image and style. On the other hand, let’s say the strength of your beauty service is in providing affordable but quality services. You must find an influencer whose niche is about finding affordable beauty products that work just as well as expensive ones.
Once you’ve found your influencer, invite her to avail of your services for free. In return, she must post videos you agree on to her accounts. For instance, if you offer eyelash extension services, ask her to first take a video of herself doing her usual eyelash routine. Later, take a short video of her undergoing the extension process and show the finished look.
However, the main event is when she posts a video of herself doing her makeup the next day. With her complete set of extensions, she no longer needs to curl her lashes and put on mascara. And she looks even better than before.
You can pair this campaign with a limited-time discount on the service. Watch how it suddenly attracts a lot of clients.
You can work with the same influencer across many of your services. You can then add other influencers to do the same. The more influencers you have, the higher your credibility rises among your followers. Their followers will also become your followers.
Maximize Various Social Media Platforms
You must have accounts on all the most popular social media platforms — Facebook, Instagram, Twitter, and TikTok. Make sure all your accounts are active and have regular posts.
Most of all, make sure that you make the most of your influencer campaigns by cross-posting these on all your social media platforms.
When choosing influencers, you can also select one for each platform. Ensure that your influencer is an expert in that platform and is thriving on it. You need this because, for instance, TikTok has its own trends different from Instagram and Facebook. It can be difficult to quickly learn what works on it.
You already get your foot in by choosing an influencer who has mastered TikTok and whose posts are getting a broad audience. All you have to do is repost the influencer’s posts that clearly promote your service.
Create a Strong Website
Your website must not be like other businesses. Your website must look like your salon but online as a beauty service. It must reflect the same style as your physical salon.
Work with a website designer who can capture the look of your brand on the website. Make sure it is optimized to look and work perfectly on mobile devices.
You must post complete information about all your services on your website, including prices. You must also post a lot of photos. Before and after images are particularly effective.
Make sure you ask permission from your clients before using any of their photos. Get a signed agreement, so you have proof. You could offer an incentive such as a significant discount to clients who agree to have their before-and-after photos posted.
Suppose you do not have enough clients who will agree. In that case, you can recruit women specifically to be your before-and-after models. You can either give them the service entirely for free or pay them a fee in addition to that.
Add a means of booking appointments on your website. Make sure you monitor this in real-time so that no appointment falls through the cracks. Your website must be designed to drive bookings. This is the very purpose of having a website, after all.
Use Search Engine Optimization (SEO) Techniques
When people search for beauty services on Google, your website must appear on the first page of results. This is only possible if you use SEO techniques in developing your website and in creating content for it. Make sure your website ranks on laptop searches, mobile searches, and local searches.
Local searches are those that specify for instance, “Beauty salon near me” or add a specific location. You must show up on these searches because these are women who are actively looking for a salon they are ready to go to.
SEO is a complex topic, but the general idea is to use relevant keywords throughout your website and content. These are the words that people will likely use when searching for beauty services online.
Work with an SEO expert to guide you on how to properly implement these techniques on your website and content. Do not try to do this yourself as you could end up doing more harm than good.
Prepare for More Clients
Digital marketing is a powerful tool that can be used to promote beauty services. By using the right techniques, you can reach more clients and increase bookings. Just be sure you are prepared to handle the work!